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Department of Business Administration

The next generation of business begins here

In 1947, Aichi University took a pioneering step: it was the first university in the Tokai region to run a course on business administration. The university has produced large numbers of businesspeople and business managers. The faculty is an ideal choice for individuals who want to work at the forefront of a company’s management operations in the future, who have an interest in marketing, who want to learn about information technology, or want to work for an international company. Discover a progressive curriculum and academic heritage at Aichi University’s Department of Business Administration that can help you get to where you want to be.

Curriculum Features

Pub Fes, a festival of heated academic debates

Students competing with each other in 10-minute presentation on the survey and research they conduct for half a year
“Pub Fes,” a festival planned and organized on the initiative of undergraduate students at the Faculty of Business Administration, is held to increase students’ presentation skills. In 2017, a total of 119 students in 33 teams participated from the Faculty of Business Administration in the 12th Pub Fes. All students can participate as individuals or in groups in Pub Fes, regardless of what year of study they are in. After submitting entries in July, participants survey and research the themes they have selected for about half a year until December. Their presentations are evaluated in terms of four elements: (1) how interesting their perspectives are, (2) how appropriate their consideration is, (3) logical consistency, and (4) effective measures for presentations (How effectively they can deliver messages to audience). They compete with each other in their general abilities from these perspectives. Students carefully consider stories helpful for attracting the audience’s attention and devise effective ways of presentation, including slide designs, devoting all-out preparation efforts to their 10-minute presentations. The past presentation themes have included, “How to reduce food waste ~leftover food at feasts~,” “How boat tours downstream along the Japan Rhine part of the Kiso River can be restored,” “What impacts romance simulation games have on reality,” and “How to increase the number of users of traditional Japanese inns.”

Second Year Course Options

Business Management

Students who pick this course will learn about the principles of business administration, company management and company administration. It is an ideal choice for aspiring entrepreneurs and company managers.

Distribution and Marketing

This course teaches students about the intricacies of how a product goes from production to consumption and about how companies use marketing to adapt to market trends. Students may also conduct research on a wide variety of areas: strategies employed by convenience store and department store chains, market research, product development, advertising and sales promotion.

Information Systems

Information plays a crucial role within company management today. In addition to business administration, students who choose this course study mathematics and ICT-related subjects, making it an ideal choice for individuals who want to work as a leader within a company’s information systems department.

International Management

This course has been devised with the purpose of producing businesspeople who can work within a multitude of different societies and cultures. The curriculum provides students with a solid grounding in international business administration theory and in the English language. We also encourage students to spend time studying abroad on one of our many programs offered in conjunction with an overseas university.