文字サイズ

Department of Business Administration

Lead others in running a business to be the one to bring about revolutionary changes in the world

With advancements in information technology greatly changing conventional industrial structures, businesses need to be able to come up with new ideas by thinking in completely novel ways. Aichi University began offering business management education in 1947, ahead of other universities in the Tokai region, and since then has produced many businesspersons and managers. The business world needs people like you who have the potential to become next generation leaders. If you aim to assume a central role in running a company, acquire marketing skills, learn about information technology and business information, or pursue a global business career, the Department of Business Administration’s curriculum, being responsive to all sorts of needs from traditional to new ones, is the program you are looking for.

Curriculum Features

Pub Fes contest of logic and persuasion

The Pub Fes contest aims to help students improve their presentation skills. All undergraduate students in the Faculty of Business Administration, regardless of their department of affiliation and current year of study, are welcome to participate by giving presentations as individuals or teams on their theme of choice. The best contestants are selected based on a comprehensive evaluation of the following factors: Originality of perspective, validity of analysis, consistency of logic, and manner of delivery. The 14th Pub Fes contest held in 2019 welcomed 78 participants comprising 21 teams from all years of study. All participants gave excellent presentations on such unique themes as “How Could Farmstay Programs Welcome More Participants?,” “What Could Get Male Students Interested in Going on a Trip?,” and “Daikokuyu Bathhouse Marketing: How Could Daikokuyu Survive in Today’s Declining Bathhouse Industry?”

Four courses to choose from based on interests and future career choices

Business Management

This course aims to help students develop the potential to serve a central role in running a company by assisting them in studying a diversity of fields, including organizational theory, financial theory, and legal systems. It focuses on business strategies and management. So, the knowledge the course provides will be helpful regardless of whether students plan to work at a company or at an administrative organization such as a local government after graduating.

Distribution and Marketing

This course aims to help students learn about distribution systems connecting producers and consumers, and marketing strategies companies employed to adapt to market trends. It helps students acquire practical skills through a diverse range of opportunities to conduct research into strategic project planning, market research, product development, advertising, and sales promotion efforts made by convenience stores, mass retailers and department stores.

Information Systems

With information technology playing a greater role in today’s business world, as is reflected in such keywords as IoT, IT, and VR/AR, this course aims to help students develop the potential to play a central role at their future workplaces as information system division leaders by pursuing subjects relating to not only business administration but also mathematics and ICT.

International Management

This course aims to help students develop the potential to do business and work with people of other countries, regions, and cultures worldwide by assisting them in learning about not only global businesses such as international marketing companies but also the particular circumstances surrounding businesses in countries throughout the world. The course also places importance on English language education and encourages students to study abroad at one of the University’s associated overseas universities.